Dave Danielson

Dave Danielson joined Performance Methods as an Associate Partner following a successful, 22 year career in sales, marketing and management. In his current capacity, Dave is responsible for developing and facilitating sales effectiveness programs and delivering high-value to clients through his in-depth industry knowledge and experience.

Dave's extensive sales & marketing background includes roles as Senior Sales Executive, District Sales Manager, National Sales Manager, National Account Manager, National Marketing Manager, World-Wide Sales Channel Manager, and Vice President of Creative Services. Additionally, in 1982, Dave founded Atlanta Graphic Services, a full service marketing and promotions company. Employing 36 people, the AGS account list included the likes of Delta Air Lines, Georgia Pacific, Bell South, The International Association of Financial Planners as well as a host of Atlanta's largest advertising agencies.

Most recently Dave served as District Sales Manager for Hewlett-Packard Corp where he achieved President's club membership. Prior to HP, Dave served in various sales and marketing management capacities at T/R Systems, a leading global provider of printing hardware, software and services. At T/R Systems, Dave earned President's Club status for two consecutive years. Dave's career in sales began in 1980 at Agfa/CompuGraphic Corp where he earned "Blue Chip Club" membership in his first year of selling, achieving 172% of sales quota.

In addition to a successful career in sales, Dave has logged thousands of hours in sales training facilitation and course development. As a certified instructor with T/R Systems, Dave developed the curriculum and personally trained over 1,500 sales executives on four continents in the art of selling digital printing solutions. An area of concentrated focus for Dave has been in sales automation and performance management. In 2001, Dave co-developed with Dr. Robert Perkins, PhD, programs focused on the impact of unique customer 'thinking types' in the sales process.

Dave attended Rutgers University in Newark, NJ and currently resides in Kennesaw, Georgia.