Performance Methods

Steve Andersen

Steve Andersen founded Performance Methods, Inc. following a successful 20-year technology career within the high-growth business applications software industry. As President and Managing Director, he is involved in client projects, solution development and establishing strategic direction for PMI.

Steve has served as "senior sales executive" multiple times during his career, and his background includes extensive experience in field operations and sales management. He is the primary architect of Performance Methods' Strategic Account Management Methodology™, Global Opportunity Management Methodology™, Customer Engagement Methodology™, Collaborative Planning Methodology™, and VALOREM™, PMI's approach to value-oriented relationship management processes for suppliers and their customers.

He has addressed numerous audiences on a variety of sales best practices topics, including the Strategic Account Management Association, the Pan-European Conference, the American Marketing Association, and Mercuri International's Value Based Selling Seminar. His recent speaking topics and publications include:

  • Keys to Effective Strategic Account Planning
  • Aligning the Business Objectives of Suppliers and Their Strategic Customers Through a Collaborative Planning Process
  • Creating Customer-Specific Value Propositions for Strategic Accounts
  • Value-Based Planning: Creating Customer Value at the Account and Opportunity Levels
  • Next-Level CRM: Aligning People, Process, Strategy, and Technology to Create Customer Value
  • Creating Customer Value Through the Global Deployment of Account Planning and Management Best Practices: An Infonet Case Study
  • The Importance of Relationships in the Creation of Customer Value
  • Balancing the Short and Long-Term Tensions: An Integrated Approach to Strategic Account Management and Sales Opportunity Management

Steve's client work has brought him into direct contact with many of the world's largest corporations, including Assurant, Coca-Cola, Colgate Palmolive, EDS, ExxonMobil, Fujitsu, GE, Hasbro, HP, J&J, Ondeo Nalco, Nike, Philip Morris, SAP, Sony, Staples, Verizon and Wells Fargo. He has been actively involved in global client deployments of sales processes and best practices and frequently serves his clients in a strategic, trusted advisor capacity. He demonstrates a fresh perspective regarding modern processes for effective supplier/customer relationships, and leverages his extensive management experience to ensure that PMI solutions connect with sales people, sales leadership and the needs of the customers that PMI's clients serve.

He holds BS and MA degrees in Mathematics from the University of North Carolina at Greensboro, and resides with his family in Alpharetta, GA.


PMI Philosophy
PMI Team
PMI Approach
Creating Value for Clients
Copyright © 2008 Performance Methods, Inc.  All rights reserved.